Presentation Notes

Grouper Fish,

Just testing this out....I was reading another book with some bomb-ass ideas about shit. We could paste our mock ad in an actual magazines that we plan to advertise in, like a parenting magazine(Creative Juice right? Love that idea. I am also reading a bit about presenting... so I will share tips)... But it made me worry that out ad might not fit the Mom-Magazine genre with things busting through Crayon boxes?... There's a slight disconnect with women. But then I remembered the article Berman was interviewed for said we should target dads....

"Include Dads

Unlike dads of the past, today's men take an active part in parenting decisions. So don't talk down to them or portray them as inattentive. "I remember reading that dads will especially do a ton of research on the gear end of things," says Urbanbaby.com Associate Editor Brooke Showell."

and that type of Ad would definitely entice Fathers.... Men, we're like big children. We always love fun, unless we're really uptight pricks... in which case we prolly don't have kids anyway. But anyway check out the rest of the article if you like. .

http://www.thestreet.com/story/10417905/1/six-tips-for-marketing-to-parents.html

So...if anybody comes up with cooler shit...E-mail it in ASAP. Only if we all agree will we do it...Oh and I forgot to email to Dana.......... someone should do that if they have time. 

I mean I'm sure no one wants to work overtime with a new idea...but if it's Gold...what are ya gonna do? The last ad that got an A was just black and white, with a Brilliant Head and Tag. So we don't have to kill ourselves...Have fun...it's Crayola. It's about having fun, It's about sparking imagination, Crayola your universe kids. (Yes, crayola is a verb. LOL)

Peace!

-Noel

I wasn't really professional or formal in this message....so sorry for that. LOL. 

Berman Said..."Make Use of the Internet

Today's parents grew up with computers and are more likely to get their information online than through a book or magazine. Says Amy Stevens, CEO of Marketing Edge Ventures (marketingedgeventures.com), "Gen X is very different. Technology is completely a part of their lives. If you don't have a Web site, they won't buy from you."
So devote some start-up costs to developing a Web site that is useful and informational. Also consider making the site interactive, says author of Street-Smart Advertising Margo Berman. Perhaps ask customers to submit their own commercials, like Dove did. Or start a blog or a newsletter. Berman says that companies like Constantcontact.com help owners keep in contact with customers by email and e-survey for just $15 a month"