Body Copy...FIX IT>>>>>

Show us your love for color by entering our "I heart Color Sweepstakes."

You could win an all expenses paid trip to Universal Studios Florida. 

After all, a child's imagination has no shape or limit. 

Do you think you love green as much as the Hulk?

Can you wear yellow better than a Simpson?

Can you sport red and blue spandex like Spidey?

Nothing is impossible in a universe full of color. 

Look for our Universal Crayon Box and find the color you love. 

At Crayola, we heart color. And we want you to heart it too. 

Presentation Notes

Grouper Fish,

Just testing this out....I was reading another book with some bomb-ass ideas about shit. We could paste our mock ad in an actual magazines that we plan to advertise in, like a parenting magazine(Creative Juice right? Love that idea. I am also reading a bit about presenting... so I will share tips)... But it made me worry that out ad might not fit the Mom-Magazine genre with things busting through Crayon boxes?... There's a slight disconnect with women. But then I remembered the article Berman was interviewed for said we should target dads....

"Include Dads

Unlike dads of the past, today's men take an active part in parenting decisions. So don't talk down to them or portray them as inattentive. "I remember reading that dads will especially do a ton of research on the gear end of things," says Urbanbaby.com Associate Editor Brooke Showell."

and that type of Ad would definitely entice Fathers.... Men, we're like big children. We always love fun, unless we're really uptight pricks... in which case we prolly don't have kids anyway. But anyway check out the rest of the article if you like. .

http://www.thestreet.com/story/10417905/1/six-tips-for-marketing-to-parents.html

So...if anybody comes up with cooler shit...E-mail it in ASAP. Only if we all agree will we do it...Oh and I forgot to email to Dana.......... someone should do that if they have time. 

I mean I'm sure no one wants to work overtime with a new idea...but if it's Gold...what are ya gonna do? The last ad that got an A was just black and white, with a Brilliant Head and Tag. So we don't have to kill ourselves...Have fun...it's Crayola. It's about having fun, It's about sparking imagination, Crayola your universe kids. (Yes, crayola is a verb. LOL)

Peace!

-Noel

I wasn't really professional or formal in this message....so sorry for that. LOL. 

Berman Said..."Make Use of the Internet

Today's parents grew up with computers and are more likely to get their information online than through a book or magazine. Says Amy Stevens, CEO of Marketing Edge Ventures (marketingedgeventures.com), "Gen X is very different. Technology is completely a part of their lives. If you don't have a Web site, they won't buy from you."
So devote some start-up costs to developing a Web site that is useful and informational. Also consider making the site interactive, says author of Street-Smart Advertising Margo Berman. Perhaps ask customers to submit their own commercials, like Dove did. Or start a blog or a newsletter. Berman says that companies like Constantcontact.com help owners keep in contact with customers by email and e-survey for just $15 a month"

InkStar Campaign

Here's what it looks like so far. Throw your criticisms in. I did most of the layout stuff (tirelessly I might add) shit takes forever to look right. But kill it. Can't cradle your babies forever. Dana did the PR Acquisition. I tweaked it a bit to reflect the info on the ad. Tell me what doesn't connect. I'm tired of looking at this shit by myself. HELP!!!

Love ya,

Valentine.

Some New Info

For those who didn't know, that picture at the bottom is expandable. All you have to do is click on it.

Also you can now comment without being a member. I thought it was standard, but now I realize I had to set it manually. If you would like to be emailed every time this blog is updated, let me know. I can add you to the distribution list that sends it out automatically. I'm excited to work on ideas with all of you.

<3

Valentine (My middle name is Valentine in case you're wondering where the hell that came from)

The Scavenger Hunt

Yesterday we were assigned some items to find on a scavenger hunt.

Here are the items we found. Some were singular items but we had some choices on other ones. You can vote for your choices by commenting and leaving your name.

Find something:
1. Purple ( A. Keisha's Pen B. The Kaplan Center Table)
2. Sticky ( A. Jolly Rancher Candy. B. Nelda's Lolly Pop) ( I ATE ALL THE JOLLY RANCHERS...LOL)
3. Soft ( FIU Signature Sweatshirt)
4. Fluffy ( FIU Teddy Bear.)
5. Angular (A. Orange Sculpture. B. Exercise Machine)
6. Pointy ( a. The Clock B.The Orange Flower in front of the bookstore.)
7. w/Petals (A. Keisha's Necklace B. The Pink Flowers outside.)
8. w/a pattern ( A. Mike's Haircut B. The Roof C. The Lights on the 3rd Floor.)
9. Transparent (A.Dana's Sunglasses. (Tom Ford) B. The sliding Door.)
10. Tall ( A. Biscayne Landing Condos, B. Tree)
(SEE THE PHOTOS BELOW)

Should you have a preference on any of the items pick one of the choices and let me know by commenting. If no one makes a preference then I will pick choice A for them. The list really doesn't matter unless you chose one of the items that might be eliminated as a product idea. Try to come up with ideas for each one. The strongest idea will be voted upon and then the rest of the items won't matter. Let me know by Monday or you vote won't count because the list will have already been printed.

Thank you.

P.S. People are going to be submitting their ideas and I encourage you to give positive feedback as well as good. If you don't like an idea just try to be sensitive to the other person's feelings and respect that they have their own thought process. And please feel free to explore new ideas because even if they don't work they might lead to something that does work. Let's not do anything too explicit...the teacher mentioned that in her syllabus and I think she's pretty PG-13.

Noel
Creative Director
(I'm drunk with power bitches! Feel free to veto me if you know you can do a better job. I'd much rather sleep)